Before you build with AI,
build the knowledge.
Get the knowledge-first framework Bonsai Marketing uses to start AI-assisted client projects, so your next website, campaign, automation, agent, or product begins with context instead of guesswork.
Start free. No payment required. Four documents by email, twenty minutes to run.
Bodhi · guide to the kit
Bodhi answers from the kit's contents only. It has not looked at your business.
Conversations are saved so Bryan can improve Bodhi. No account, no email required.
Voice or text · Grounded in the kit · No sign-up
Most AI projects start with an instruction.
Not with the business.
“Write this.” “Build this.” “Create this website.” “Make me a campaign.”
The output looks fine for ninety seconds. Then the corrections start. Wrong tone. A service you no longer sell. A city you do not serve. A claim you would never make.
That is not a model problem. The model was never taught who the company is, what it sells, who it serves, what makes it different, which facts are approved, what voice to use, what it must never claim, and what success looks like.
So execution begins with incomplete context, and every revision is you supplying, one correction at a time, the knowledge that should have been there first.
At Bonsai we begin differently. The knowledge base is the root system under the work.
Capture the business once. Verify it. Approve it. Give every workflow the same current context. Then build.
Stop the prompt-guess-revise-rebuild loop. Move to a chain that compounds.
- PromptWrite this. Build this.
- GuessThe model fills the gaps
- ReviseWrong voice, wrong facts
- RebuildAnd around again
- KnowledgeVerified, approved, structured
- ContextThe right facts in front of the model
- Build BriefOne page: what, for whom, within what
- ExecutionWebsite, campaign, automation, agent
- QAChecked against the approved facts
- ImprovementUpdate the knowledge, not the prompt
A system for turning real sources into approved context.
Not a collection of files. One workflow, run the same way every time, so the AI builds from facts someone signed off on.
Unknown beats confidently wrong.
Every template in the kit leaves room for “Needs confirmation.” The Starter Prompt returns a missing-items list instead of inventing a founding year, a service area, or a price. An empty field costs you a follow-up question. An invented fact costs you a customer.
Enough to change how you start your next project.
The Starter Kit solves a real problem: it gets the seven core facts about a business into a form any AI tool can use, and gives you a prompt that drafts from them without inventing.
Get the Free Starter KitTemplates · Guides · Prompts · Workflow · Documents
- 01
Quick-Start Guide
The knowledge-first method in twelve minutes, and the exact order to do it in.
- 02
Starter Knowledge Base
Seven core sections: identity, story, offers, coverage, customer, difference, voice. DOCX and Markdown.
- 03
12-Question Intake
The client-friendly questions that fill the template without a technical manual.
- 04
Starter AI Prompt
Paste it with your answers and get a labelled first draft, not a confident guess.
The free kit earns trust. The Complete System delivers implementation.
The paid system is not more PDFs. It is a repeatable way to give AI the business context, constraints, goals, voice, facts, and approval framework it needs before execution begins.
- L1Free · Live
- L2Complete
- L3In development
- L4Request updates
- L5Request updates
Bryan Fikes · Founder, Bonsai Marketing“I didn't create this because the world needed another prompt pack. I created it because I've learned that AI gets dramatically more useful when it understands the business before we ask it to build.”
Bryan has worked through multiple generations of search: owner-led since 2007, he built Zenergy into one of Northern California's largest independent search agencies, 1,600+ clients across 289 industries, and sold his interest in 2018. Bonsai Marketing is the opposite model, one client per market with the founder on the work, and the AI Project Knowledge Base is the first thing every engagement gets.
Give AI the context it needs before you ask it to build.
Twenty minutes with the intake questions is usually enough to see what your last project was missing.
Get the Free Starter Kit
Quick-Start Guide, Starter Knowledge Base, 12-question intake and the Starter Prompt. Delivered by email in about a minute.
Straight answers.
What exactly is an AI project knowledge base?
A structured, approved record of what your business is, sells, serves, sounds like, can prove, and must never claim. It is the context you give an AI tool, an agent, a freelancer, or a team before you ask any of them to build.
Is the Starter Kit really free?
Yes. No payment, no card. You get the Quick-Start Guide, the Starter Knowledge Base template, the 12-question intake, and the Starter Prompt by email. Newsletter letters are a separate, explicit opt-in.
Which AI tools does it work with?
Any of them. The templates are plain documents and the prompts are plain text. Claude, ChatGPT, Gemini, a custom agent, or an automation platform: the knowledge base is what you paste in front of the work.
What is the difference between the free kit and the Complete System?
The free kit captures the seven core facts and gets you a labelled first draft. The Complete System is the whole method: all sixteen sections, the complete intake, the Builder and QA prompts, the Project Build Brief, the Deployment Checklist, the Universal Project Prompt and a worked example.
Do I need to be technical?
No. If you can answer questions about your own business and paste text into an AI tool, you can run it. Agencies use the same kit across every client.
Who made this?
Bryan Fikes, founder of Bonsai Marketing in Sonoma County, California. It is the same knowledge-first system Bonsai uses to begin AI-assisted client projects.
Isn't this just another prompt pack?
No. Prompts are the last step. The kit is the layer before the prompt: a structured, verified, approved record of the business that any prompt, agent, or freelancer draws from. The Starter Prompt exists only to draft from that record with evidence labels, not to replace it.
How long does it take?
The twelve intake questions take twenty to forty minutes for one business. Moving the answers into the Starter Knowledge Base is another twenty. Most people notice the difference on their very next AI project.
What if I don't know an answer?
Leave it empty and mark it Needs confirmation. Unknown beats confidently wrong. The Starter Prompt returns a missing-items list instead of filling the gap with plausible copy, which is the whole point.